Whitney Reid Pennell
Founder & President

Whitney Reid Pennell is the founder and president of the award-winning RCS Hospitality Group. She is a published author and widely praised seminar leader, with over 30 years of club operations management and consulting experience. Lucrative and innovative marketing concepts coupled with comprehensive alignment strategies and training programs are Ms. Pennell's trademark.

She has extensive hands-on experience managing multi-million dollar renovations and clubhouse remodeling projects, along with successful new club openings, and is also highly skilled in special event management, successfully crafting and executing events ranging from private banquets to national PGA and LPGA tournaments.

Ms. Pennell is nationally known for expertly facilitating management and staff workshops, and is internationally recognized as an expert in club management. She has been invited to speak to managers around the world sharing new ideas and concepts and her love of club traditions. She has been an invited speaker at the World Conference on Club Management, the Club Managers Association of Europe, the Assistant Club Managers Conference, the Golf Inc. Conference, and at the Business Management Institute International, hosted by St. Andrews in Scotland. Ms. Pennell has also been an invited speaker/educator for numerous CMAA chapters throughout the country presenting varying programs in club management and leadership.

Ms. Pennell received a B.S. degree from New Mexico State University with a Major in Resort/Hotel Operations and a Minor in Business Management.

Joyce Halama, CCM

With over 25 years of experience in the private club industry, Joyce specializes in overall club management and has an extensive background in topics as diverse as Board of Directors management, club politics, finance and budgeting, executive recruiting, transforming the overall hospitality operational experience, and food and beverage service. Joyce is a Certified Club Manager and is the primary trainer for RCS Food & Beverage Boot Camps™.

An active CMAA member for over 20 years, she has earned various continuous education certifications including her Level 1 Sommelier Certification, and has won numerous “Idea Fair” awards. Always forward thinking and strategically oriented, she brings an unwavering commitment to customer service to her training and consulting work, and has a particular interest in helping club managers effectively manage younger workers.


Since 1982, EZHR has been consulting with employers on a national scale, training thousands of employees on the seriousness of unlawful harassment in the workplace. Authors of ‘Understanding Sexual Harassment, Pocket Guide' the experts at EZHR developed online training in 2003 to train employees on subjects ranging from, AB1825 Harassment training, to ‘How to be an Effective Supervisor’.  Since then the course offerings have expanded to include other subjects that have become necessary in recent years (i.e. bullying); and also a shorter, more condensed version for employees with no management duties. RCSU has partnered with EZHR to bring RCSU Subscribers access to these courses for an upgraded fee. All courses are loaded to the subscribers RCSU Training Center.


Golf Safety provides all the resources you need to feel confident about your safety plan and the safety of your crew. Together, their team of “turf & safety geeks” are continuously pursuing their mission of “Building a Safer Workplace for the Golf Industry." Their services have been developed by former career superintendents who understand you, your needs and the challenges you face in golf maintenance. RCSUniversity now has Golf Safety Courses available to our subscribers! This includes NINE new short, virtual, trackable courses in ENGLISH and SPANISH!