intended audience
46 Minutes
(1) PGA MSR Credit

Course Description

Revenue management is the science of selling the right product to the right customer at the right time for the right price to maximize revenue. While different pricing is commonly recognized and understood with seasonality or regional location differences; revenue management extends to daily and weekly practices as well. It is important that employees of a golf course understand this concept and how important it is to the course’s success because employees on the front line with the customer must be able to confidently discuss this topic if and when it comes up.


This course helps employees understand the profile of a golfer, the revenue management model,and how to positively communicate with customers with questions.



Whitney Reid Pennell
Founder and President, RCSU

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